Selling Value

Six Questions to test and IMPROVE your Value Proposition

Posted by on April 27, 2014 at 12:06 pm

                Every company must have a Value Proposition (VP) to compete profitably in business.  I layout a very specific definition and guideline for building a winning value proposition here.  After building your VP test how effective it is by answering the following questions.  If you need help revamping […]

How to build a Winning Value Proposition

Posted by on March 6, 2014 at 11:22 pm

Every company and every product or product line within that company needs to have a value proposition.  Without a clearly defined (and current) value proposition, your company will have anemic revenue growth.  However, for companies that take the time to understand, craft and then engage the market with sharpened and relevant value propositions, success and […]

Understanding the Definition of Value will allow you to create Fans instead of Customers !!!

Posted by on February 11, 2014 at 11:02 pm

It is important for every business to understand what value that they bring to their customers and their markets.  Before I share with you a FANTASTIC example of what great value is, let’s review first how Webster’s summarizes the definition of value. Webster’s definition of value: val·ue  noun \ˈval-(ˌ)yü\ : the amount of money that something […]

Selling Value Versus Price

Posted by on January 12, 2012 at 11:49 pm

Have you ever sold a product that was not the lowest cost product in the market? If you said yes… congratulations. I congratulate you because you were obviously able to sell a product or service based upon the value of the product or service and not the cost.  Selling value versus price is the mark […]