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Posts Tagged ‘motivation’

Are you a stressed out salesperson?

Tuesday, May 19th, 2009

I think that it would be fair to say that many sales people, and business people for that matter, are stressed out due to the tough economic conditions that we face.  I have a simple question… would you rather purchase from a stressed out and nervous salesperson or a relaxed and confident salesperson?  If you are the sales person, where do you place yourself on the spectrum?  Are you relaxed or are you stressed out. 

Last week I presented five breakout sessions to a group of Texas state employees on the subject of stress management.  Here are two of the five practical ideas that I presented to them on stress management.  I borrowed several of the ideas from Dale Carnegie’s book How to Stop worrying and Start Living:

  1. Identify what you are worrying about
    1. Figure out the worst case scenario
    2. Accept the worst case scenario
    3. Work diligently and calmly to improve upon the worst case scenario that you have already accepted
  2. Solve and Decide
    1. Write down what I am worrying about.
    2. Write down what I can do about it.
    3. Decide what to do.
    4. Start immediately to carry out the decision.

Try these out.  A relaxed salesperson will sell more any day, guaranteed!  Here’s to a happy and relaxed selling environment.

 

 

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How to hit a Grand Slam without swinging the bat!

Saturday, February 7th, 2009

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The week before last a friend called me and asked me to meet him for a free breakfast at Denny’s. Denny’s was offering a free breakfast for anyone who would show up between 6:00 a.m. and 2:00 p.m. that day. We arranged a time to meet but he got there before I did. He called my cell phone and notified me that there was a long line at Denny’s; the promotion was a smashing success. Time is money and therefore we decided not to wait. We both agreed to forgo the “free” breakfast and we headed over to the International House of Pancakes (IHOP) which was about one mile away.

You won’t believe what was going on at IHOP… The place was packed. You might be thinking so what Powers, get to the point. If you are, here’s the point. Your company might also benefit from the marketing efforts that your competition is generating during this economic recession! All hope is not lost after all. In fact, there might be some great upside for you while others are getting desperate (no offense Denny’s). My friend and I probably wouldn’t have had breakfast together except for the offer that Denny’s was advertising. It got me out of bed and on the road vs. out of bed and eating a banana and a bowl of captain crunch at my house. Who benefited from Denny’s breakfast campaign….. Denny’s did, I did…. and so did IHOP.

So keep your spirits up and consider these few items to generate more sales:

  • Stand close to the Hype. Okay, start thinking about what your competition is doing that might get people moving. How can you position yourself so that you catch the people that start moving towards your competition but might end up with you because you have a similar solution? Stand close and be ready to make an offer.
  • Leverage the Hype. Keep an eye on what others are doing and be ready to respond. IHOP didn’t spend a dollar getting me on the street looking for food, but they were ready when I walked in the door. With what looked like a supersized crowd at IHOP they weren’t overwhelmed. Our food came out fresh, hot, on time and the service was also great. They hit a grand slam (pun intended) by leveraging the Hype of Denny’s marketing.
  • Link up with the Hype. Consider a joint marketing campaign with your competition. No Way. Yes way. Why not? Haven’t you heard the old idiom that you don’t want to be the only restaurant on the street corner? If there are several restaurants on the corner, generally the traffic to your restaurant will be higher. You might not get all of the business, but you might get more of a larger volume of potential customers. Look for and propose a complementary sales and marketing strategy that might work for both you and your completion. You both might win. By the way, IHOP owes Denny’s one for their “Grand Slam Breakfast offer”.

It is a difficult economy that you can still profit from. Stand close, leverage or link up with your competition. Doing so will keep you profitable during this difficult economic environment.

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Where Seldom is heard a discouraging word?

Tuesday, January 20th, 2009

The chorus of home on the range is a great one. Almost every one of us knows this song from our youth. “Where seldom is heard a discouraging word, and the skies are not cloudy all day”. The darn cowpoke that wrote this verse never would understand the current economic climate that we are in today… or would he? Was the cowboy who wrote this song someone who had his own share of clouds and discouraging words but chose to focus on the blue skies in lieu of the scattered thunder showers that dotted them? I believe the answer to that question is yes.

Following the lead of this sage old cowpuncher I have committed to the following regarding my attitude about sales and work. The first commitment that I have made is to be realistic and admit that there are some clouds, rain, and lightning. This is a bummer, I know, but instead of getting soaked by the precipitation, I have decided to put on a rain jacket and get back to work. Secondly, I know that there are many individuals who are telling us how bad the economy is, and they have done a marvelous job of that. I agree that there are some very good reasons to be concerned about our economy but there are also as many or more reasons to be excited about the future of our economy. So I have decided to limit the amount of “discouraging words” that I listen to. How many times do I need to hear bad news to get it… Okay, I get it. The economy is bad. For me however, it is time to move on and focus on what I can do which is to create value at my company and then to present that value to the companies that I work with.

Maybe Dr. Brewster M Higley, the surgeon, who penned the lyrics for this song was right. He had tough times like us but he sang about the good ones to remind himself of what he needed to do.  Maybe it’s time to take his prescription and remember the words that he told himself “where seldom is heard a discouraging word and the skies are not cloudy all day”.

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