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Value Proposition

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Six Questions to test and IMPROVE your Value Proposition

Published on April 27, 2014 By Mack Powers

                Every company must have a Value Proposition (VP) to compete profitably in business.  I layout a very specific definition and guideline for building a winning value proposition here.  After building your VP test how effective it is by answering the following questions.  If you need help revamping […]

How to build a Winning Value Proposition

Published on March 6, 2014 By Mack Powers

Every company and every product or product line within that company needs to have a value proposition.  Without a clearly defined (and current) value proposition, your company will have anemic revenue growth.  However, for companies that take the time to understand, craft and then engage the market with sharpened and relevant value propositions, success and […]